Headquartered in Irvine, California, Optimal is a leading, tech-enabled performance marketing solutions provider serving customers across the Consumer Packaged Goods and Film & Entertainment segments.

Using proprietary targeting, accelerated learning, and dynamic optimization capabilities, Optimal provides digital strategy, media planning, media buying, and placement, in addition to real-time optimization, data analytics and reporting, and measurement services, to its clients.  The company has a differentiated pay-per-performance model, which ensures alignment with its customers’ objectives around driving awareness, engagement, and conversion. Since inception, Optimal has focused on one thing – creating unique, data-driven insights for its customers and taking accountability for delivering measurable results.

OCP acquired Optimal in April 2021.